Purple Wine + Spirits

Purple Wine + Spirits Video


Purple Wine + Spirits is dedicated to creating extraordinary wine and distilled spirit experiences that surprise and delight.

Location Description

Located in the heart of Graton, California.


  • Producing fine wines.

Additional Information

  • Meeting / Conference Facilities:
  • Caves:
  • Wedding Facilities:
  • Picnic Facilities:
  • Dog Friendly:
  • Winery Tours:
  • Wine Tasting:
  • Art or Architecture:
  • Organic / Biodynamic:
  • Awards:
  • Wine Club:
  • Lodging / Bed & Breakfast:


Purple Wine Company was founded in 2001 by Derek Benham and is based in Graton, California. Its mission is to create wines that offer outstanding value, are high quality and consistent in style from vintage to vintage. Current brands include Avalon, BEX Riesling, Four Vines, and Rock Rabbit. Purple launched its latest brand Cryptic on August 1st, 2012.

The Team


Purple Wine was founded by Derek Benham in 2001. A second generation Californian, Derek Benham grew up in an agricultural environment in the great San Joaquin Valley. While working summers on his father's farm, he began to dream of building his own wine company. After the sale of two of his brands (Blackstone in 2001 & Mark West in 2012) to Constellation Brands, Derek has earned the reputation as a great brand builder in the wine industry.


Joining Purple Wine Company in 2008, Michael first created the National Account Team for Retail Chains and soon moved into the role of Division Sales Manager for the Gulf, Southeast and Atlantic regions. At the end of 2011 he was promoted to National Sales Manager, in charge of day-to-day sales and distribution efforts. With his appointment as Vice President, he joins the Executive Team with responsibility for managing distribution, sales, and sales management.

Prior to Purple Wine Company, Michael held leadership positions at Kendall Jackson Winery and Republic National Distributing Company. He is an avid Harley enthusiast and outdoorsman.


In 2005, Derek brought Lisa on board to oversee brand-building efforts for the production wing of his wine enterprise, Sonoma Wine Company. Since then, she has developed over 30 brands including Lucky Star, Shiloh Road, Trailhead, Zynthesis and Kumbaya. In 2012, Sonoma Wine Company's marketing and sales were consolidated within Purple Wine Company, and Lisa assumed overall marketing responsibility for the entire portfolio.

Lisa draws upon a lengthy career the wine industry, Seagram Classics Wine Company, E&J Gallo Winery, Jim Beam/Peak Wines International, Hambrecht Vineyards, and Robert Mondavi Winery.

Practices & Techniques

Sustainability is a key facet of Purple’s operating principles. Over the past decade the company has made great strides in water and energy conservation and both the Graton and American Canyon wineries are certified sustainable by the California Sustainable Winegrowing Alliance.

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9119 Graton Road ,
Graton, California 95444
United States

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