Peninsula Cellars


Peninsula Cellars is a family run winery. Peninsula Cellars welcomes you to come taste wine in class, at our Old Mission Peninsula Schoolhouse tasting room. Come and enjoy our wines in a friendly and casual setting, where there are no wrong answers about wine. Our philosophy toward wine making has always been very minimalistic, allowing the regional expression of the fruit to come through. The sun, the rain, the wind, and the soil, all under the watchful eye of the grower, are what make our wines so good.

Location Description

Located at old Mission Peninsula, just north of Traverse City, Michigan.


  • Producing wine with high quality wine grapes.

Additional Information

  • Meeting / Conference Facilities:
  • Caves:
  • Wedding Facilities:
  • Picnic Facilities:
  • Dog Friendly:
  • Winery Tours:
  • Wine Tasting:
  • Art or Architecture:
  • Organic / Biodynamic:
  • Awards:
  • Wine Club:
  • Lodging / Bed & Breakfast:

Average Bottle Price

$ 17


Joe Ohanesian began working with Peninsula Cellars in September of 2014. He brings over fifteen years of winemaking experience to the cellar, having previously worked at Chateau Grand Traverse and Black Star Farms. He now enjoys working with the smaller batch, craft style wines that Peninsula Cellars is known for. Joe has lived in Traverse City since 1992 after graduating from Michigan State University. He loves the region for hiking, skiing, and anything that involves the water, the local restaurant scene and the abundant wine growing potential. Joe lives in Leelanau County with his wife and three children.


May 1, 1991
First Vineyards Planted
The first Chardonnay and Riesling vineyards are planted at the Kroupa Estate.

September 1, 1994
Our first wines are released
The first varietals were released in 1994 and included Chardonnay, Riesling, Cherry Wine, and Raftshol Red

May 1, 1995
First tasting room open for business
Our first tasting room was located in the Old Mission General store. This historical location in the village of Old Mission was run by the Kroupa family for six years before moving the tasting room to its present location, the Maple Grove Schoolhouse.

January 1, 1998
Kroupa family purchases Maple Grove Schoolhouse
After four years at the Old Mission General Store, the opportunity came to open a more visible location for the tasting room in the form of a historical one-room school house. After functioning as a private residence for several years, the Kroupa family purchased the property to transform the school house into their new tasting room.

February 15, 2002
New winery facility completed
New production facility is built and completed at Kroupa Farms. This 4000 sq. foot space was an upgrade from our previous 1000 sq. foot winery that was housed in one of the original barns on the property.

December 1, 2003
Peninsula Cellars 2002 Semidry Riesling wins International Riesling Cup

June 1, 2004
Peninsula Cellars is MAEAP Certified
Peninsula Cellars is one of the first vineyards on Old Mission Peninsula in the Michigan Agricultural Environmental Assurance Program. This verification assures that Peninsula Cellars maintains the highest standards of environmental awareness.

December 1, 2012
Remote Tasting Room, Michigan By The Bottle Opens
In partnership with 6 other Michigan wineries, our remote tasting room opened in Shelby Township, Michigan with resounding success. Owners Shannon and Cortney Casey have a passion for Michigan wine and share their knowledge with the greater Detroit area

August 15, 2013
Peninsula Cellars 2011 Cabernet Franc wins Best of Class Dry Red and Double Gold and the Michigan Wine Competition
In 2013 we received the distinguished honor of Best of Class Dry Red and Double Gold for our 2011 Cabernet Franc.

August 5, 2014
Peninsula Cellars 2012 Cabernet Franc wins Best of Class Dry Red and Double Gold and the Michigan Wine Competition
Our 2012 Cabernet Franc won accolades for the second consecutive year in 2014. The exceptional growing season produced outstanding fruit in 2012, and after 16 months of oak aging we were honored to win this prestigous award for the second time.

January 24, 2015
Michigan By The Bottle Royal Oak Opens For Business
After a successful 2 years with a single location in Shelby Township, we partnered with MBTB again for our second location in Royal Oak, MI.

The Team

DAVE AND JOAN KROUPA - Founders and Owners:

Dave and Joan Kroupa are managing partners of Peninsula Cellars with their son John Kroupa. Dave and Joan began Peninsula Cellars in 1994. Lifelong cherry farmers Dave and Joan Kroupa saw the potential of expanding their fruit farming operation, and planted vineyards in 1991. In 1994, their first vintage as Peninsula Cellars was released. Their son, John Kroupa, is the sixth generation to have worked on the family farm and business. Both oan and Dave and actively involved in the business to this day. Joan heads up all the record keeping and accounting and Dave oversees the vineyards and farm along with our farm manager Jaime.

CAITLIN HAMMOND - Operations Manager:

Caitlin joined Peninsula Cellars in the spring of 2013, after several years in the healthcare and human services field. Caitlin plays a diverse role as a member of the Peninsula Cellars management team. You can find her anywhere from working in the cellar with the cellar staff to striking up conversations with guests at the tasting room. Caitlin oversees several operational responsibilities at the tasting room, including retail management and inventory control. She also works closely with the winery and vineyard crew assisting with harvest, production, bottling, and distribution. Caitlin is passionate about keeping all the wheels of both the winery and tasting room well oiled and running smoothly. Caitlin relocated to Traverse City after graduating from Western Michigan University. When she’s not working, she enjoys traveling with her husband, relaxing with friends, and spending time with her family.

RYAN FRENCH - Tasting Room Manager:

After a successful career in the restaurant industry in the Chicago area, Ryan French and his family recently decided to move back to Northern Michigan to be closer to their families. After growing up in the Alpena area, he attended Michigan State University where he graduated with a degree in hospitality and business. He, his wife Stephanie, and their daughter Annette are fortunate enough to live in the original farmhouse on the Kroupa farm, where many of the Peninsula Cellars vineyards are located to this day. Although he misses the big city, Ryan really enjoys living close to family and looks forward to becoming an integral part of the Peninsula Cellars team. In his free time, Ryan enjoys spending quality time with his family and playing golf.

TOM KOWALCZYK - Assistant Tasting Room Manager:

Tom came to Peninsula Cellars in 2008, and has been at our tasting room ever since. As part of our management team, he is responsible for the day-to-day operations of tasting room, and ensuring that we continue to provide the welcoming, relaxed customer service we are known for. He is always eager to guide you through our wines, as well as give you tips and suggestions for things to see and do in the area. Taking great pride in developing our staff, he strives to ensure customers have a memorable experience on their visit to our tasting room. An Ann Arbor native with lifelong ties to northern Michigan, he graduated from the University of Michigan, and Wayne State University Law School before settling in Traverse City. Away from the tasting room, you might find him on the ski slopes, or on his bicycle.

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May – October: Daily 10am-6pm Memorial Day-Labor Day on Fri and Sat: 10am-7pm November – April: Daily 10am-5pm Closed: Thanksgiving Day, Christmas Day, New Years Day, and Easter


11480 Center Rd
Traverse City, Michigan 49686
United States

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