Tasting Room Manager


Apriori Cellar was founded on the principle that quality, authenticity and joy should be part of every wine experience. Our winemaking philosophy is deeply rooted in balance and terroir, which is why we strive to showcase the pure qualities of our grapes and distinctive personalities of their climates. Our exacting commitment to beauty and truth results in very high-quality wines that are sure to bring pleasure to everyone. APRIORI is a collaboration between Patrice & Georges, two very passionate, focused and driven vintners who met each while they were attending high school in Ottawa, Ontario. Although they did not stay in touch, they still shared similar interests. Both Patrice & Georges enjoyed successful careers in the technology industry and decided to dedicate their attention to the craft of wine. After 25 years of no contact, the two Canadian boys reunited their friendship and started Apriori Cellar in Saint Helena. World-renowned Philippe Melka is consultant winemaker. We produce Napa and Coastal wines including: Rose, Chardonnay, Pinot Noir, Proprietary Red, Cabernet Sauvignon from some of the finest vineyards in Napa, Sonoma, Santa Cruz and Mendocino Counties. APRIORI is sold through our Saint Helena Tasting Lounge, website and distributors in 16 states, Canada, China and Japan. RESPONSIBILITIES: • Lead the Tasting Room staff and operation • Hire, train & manage employees • With winemakers, develop tasting notes. • Develop wine tasting lineup and food pairings. Decide which wines will be highlighted during different months. Examples: Rose season launch; Cabernet Sauvignon Fall Release. • Along with staff, serve tasting room guests and sign-up wine club members • Regularly communicate with Wine Club members to ensure excellent customer service, retention and sales growth • Create events to generate new demand and repeat customers • Develop relationships with local hotel concierge to refer hotel guests to the tasting room • Ensure that staff operates according to standards for professionalism and customer service and that company policies and procedures are followed by all staff members • Establish an atmosphere of teamwork and positive employee relations • Set goals and achieve with the team (visitors, tastings, sales, wine club sign-ups) • Coordinate tasting room suppliers (food, supplies, boxes, couriers, etc..) • Manage business including Open and Close procedures for each business day and Tasting Room P&L • Manage the Point of Sales system and inventory tracking • Coordinate customer shipments with local couriers QUALIFICATION: • Prior experience in wine consumer sales in winery, restaurant or wine bar • Prior management experience • Wine Certification preferred • Ability to sell wine and wine club memberships • Ability to work 5 days a week including weekends • Strong organizational, problem-solving, and analytical skills. • Professional appearance and demeanor, high energy and enthusiastic • Committed to excellent customer experience and service • Entrepreneurial minded and results oriented • Good team player and leader • Trustworthy and reliable • Must be at least 21 years of age. Must be able to lift up to 40lbs (case of wine).

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Apriori Cellar
1432 Main St
St Helena, California 94574
United States