Desert Rock Winery

desert rock 1


Desert Rock Winery is Scottsdale, AZ's newest and hottest winery and wine tasting room! Equipped with numerous barrels or various blends of wines, customers get to see the start and finish of our exquisite wines. Originally based out of Sonoma Valley, CA, Hoffman Family Cellars, recently relocated to Scottsdale to bring a new lifestyle and hot spot to the most upscale location in the Valley of The Sun. Our location is private enough for all kinds of events, yet super easy to find! Having a tie into the music industry, we constantly have a plethora of guests, ranging from some of the biggest names in rock and country music!

Location Description

Located in the Scottsdale Airpark, just one block South of The Scottsdale Airport.



Additional Information

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Paul J. Hoffman

Founder, Winemaker & Distiller, Desert Rock Industries
Owner & Designer, Napa Valley Surf Club Clothing Line
Retired President, Sonoma Valley Vintners & Growers Alliance Board of Directors


Desert Rock Wines and Spirits was founded in 2006 by winemaker, Paul J. Hoffman to produce and sell fine wines from Napa and Sonoma, CA. While the timing of a new startup did not coincide with prosperous economic conditions, Hoffman's decades of industry experience pulled the company through allowing it to expand in national and international markets.

Distributed wine brands, 401K and Headbanger, led the charge while the company opened tasting rooms on the famous Sonoma Plaza and historic Treasure Island. The company continued to expand with strategic partners joining the efforts which enabled the launch of Headbanger American Gold Whiskey.

In 2015 the company decided to move all of it's winemaking operations to the thriving Scottsdale, Arizona market. Here, they opened The Desert Rock Urban Winery, Tasting Room, and Wine Education Center. The goal was utilize 14 years of winemaking experience to bring the wine country feel and educational efforts to the nation's fifth largest metropolitan area.

In 2016, the Desert Rock Team plans to expand the Urban Winery concept to other markets and make each one a part of the local community. There will also be three more spirit lines launched in addition to other wines under the umbrella.

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Wednesday through Saturday 2PM -7PM *Private Tastings By Appointment


7302 E. Helm Drive
Suite 1002
Scottsdale, Arizona 85260
United States

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